From the course: Small Business Secrets

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Crafting a multi-platform message

Crafting a multi-platform message

From the course: Small Business Secrets

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Crafting a multi-platform message

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Once you've decided which social media platforms you're going to be involved in, how do we use them? How do we stay on top of things and create a positive dialogue both with our current customers and potential customers? More importantly, how do we do it in a way that doesn't bury us as small business owners? The first thing that you want to do is determine your voice. This is the most valuable message. This is the reason why people do business with you in the first place. And we want to define clearly how we talk with people. What words do we use? What kinds of words don't we use? A great example of this is Lynda.com. They have the Lynda voice. And it's a way defined in which they want to communicate to people. It's a great example for small business to follow. Number two is defining who is going to do all of this. Now, staying on top of social media can be a challenging job. Almost a part time or even a full time job, depending on the size of your business. So are you going to do it…

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