Join Dana Robinson for an in-depth discussion in this video Copyrights vs. trademarks, part of Intellectual Property Fundamentals.
…A really common question people have is, what…is the difference between a copyright and a trademark?…People come to see me and they say, I've chosen…this cool brand and I would like to copyright that.…Well it turns out you can't copyright the brand.…You have to trademark the brand.…The, the difference is substantial.…Copyrights protect an original work of…authorship that's been fixed in tangible form.…So it's a book, it's a poem.…It's music, it's artwork.…That's copyright.…Copyright protects a work of art.…
A work of authorship.…Once it's been fixed in tangible form.…Doesn't protect ideas.…It protects the medium of expression, the actual thing you've created.…Trademark protects the brand identity.…So if you sell a product or service, you have to have…a name for that, and the name for that is your trademark.…You don't copyright that.…You can't even copyright a name.…And you can't trademark something that you would otherwise copyright in most cases.…So, these are completely distinct.…
Even though they're both under the heading of intellectual property, they're…
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DISCLAIMER: This course is taught by an attorney and addresses US law concepts that may not apply in all countries. Neither LInkedIn nor the attorney teaching the course represents you and they are not giving legal advice. The information conveyed through this course is akin to a college or law school course; it is not intended to give legal advice, but instead to communicate basic information to help viewers understand the basics of intellectual property.
- What is intellectual property?
- What is a copyright?
- How long do copyrights last?
- Trademarking your brand
- Trademark infringement
- Patenting your ideas
- Defending trade secrets<br><br>
- The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
Skill Level Appropriate for all
4. Trade Secrets
5. Rights of Publicity
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