From the course: Writing Speeches
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Considering audience attitude
- Ever told anyone or been told that an attitudinal adjustment needs to be made? A good speaker can adjust an audience's attitude but will certainly need to first complete an attitudinal analysis of the audience before successfully adjusting the attitudes. This analysis will be accurate to varying degrees, but knowing as much as possible about your audience's attitude before writing your speech is necessary. As a speaker, your highest hope is that your audience is eager, interested, and pleased to be there. As a speaker, your worst nightmare is having an uninterested, displeased, even hostile audience. And then in between those two extremes is your neutral audience. If people are attending your speech, why would they come if they weren't interested and happy to be there? Every situation is different, of course, but perhaps they aren't even sure of your speech's content until they arrive. At a conference, for example, maybe you purposely made your title neutral, or your audience might…
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