Join Mike Figliuolo for an in-depth discussion in this video Conducting a SWOT analysis, part of Strategic Planning Foundations.
- Another tool you can use to assess the environment…you're competing in is called a SWOT Analysis.…And SWOT stands for Strengths, Weaknesses,…Opportunities, and Threats.…And typically it's drawn on a grid.…For strengths and weaknesses, those are typically within…your own organization, capabilities you have or don't have.…As far as opportunities and threats, they can either be…internal or external market-facing…opportunities and threats.…
So let me walk through an example.…As you build a SWOT Analysis you'll want…to have the team together…and have people throw out their ideas…and it's generally a brainstorming session.…So perhaps we start our SWOT Analysis…and we look at our strengths.…Our strengths consist of the brands we have,…how efficient our supply chain is,…the strength of our sales force…and how well they sell our products,…safety within our manufacturing plants,…our recruiting information technology,…and maybe our financial position.…
And as I've laid out the strengths,…notice they're all internally-facing capabilities…
Author
Mike Figliuolo
Released
5/12/2015Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
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- Define the principles of strategic planning.
- Identify forces used to assess the market.
- Explain how to conduct a SWOT analysis.
- Articulate how to establish guiding principles and set goals.
- Explain what strategic filters are used for.
- Describe the steps of a strategic planning process.
Skill Level Appropriate for all
Duration
Views
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Introduction
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Welcome1m 3s
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1. Before You Begin Planning
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2. Defining the Strategic Environment
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Assessing the market3m 21s
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Using the SWOT analysis2m 36s
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3. Setting Your Strategic Direction
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Defining the direction2m 25s
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Establishing your mission1m 48s
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Envisioning the future2m 26s
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4. Determining How You'll Compete
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5. Evaluating and Prioritizing Opportunities
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Creating strategic filters3m 23s
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Applying strategic filters2m 44s
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6. Assessing Your Initiative Portfolio
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Using a 2x2 matrix2m 56s
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7. Organizing for Success
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Planning resources2m 18s
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Accountability2m 3s
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Conclusion
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Avoiding common pitfalls3m 34s
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Next steps1m 25s
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Video: Conducting a SWOT analysis