Skip navigation

Conduct a marketing and communication audit

Conduct a marketing and communication audit: The Manager's Guide to Managing Customer Expectations
Conduct a marketing and communication audit: The Manager's Guide to Managing Customer Expectations

A company's marketing and communications can establish customer expectations. There are times when something is advertised that does not match the actual experience. For example, a hotel told guests that their airport shuttle arrived every twenty minutes, but in reality it took the shuttle thirty minutes to complete the route. Conduct a marketing and communications audit to examine whether your company's messaging matches what you actually deliver.

  • Overview
  • Transcript
  • View Offline
Resume Transcript Auto-Scroll
Skill Level Intermediate
26m 16s
Duration
13,604
Views
Show More Show Less
Skills covered in this course
Business Business Skills Communication

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start Your Free Trial Now

Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now