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Conduct a marketing and communication audit

Conduct a marketing and communication audit: Managing Customer Expectations for Managers
Conduct a marketing and communication audit: Managing Customer Expectations for Managers

A company's marketing and communications can establish customer expectations. There are times when something is advertised that does not match the actual experience. For example, a hotel told guests that their airport shuttle arrived every twenty minutes, but in reality it took the shuttle thirty minutes to complete the route. Conduct a marketing and communications audit to examine whether your company's messaging matches what you actually deliver.

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Skill Level Intermediate
26m 16s
Duration
46,742
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Skills covered in this course
Business Business Skills Communication

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