Join Cole Mercer for an in-depth discussion in this video Concierge service MVPs, part of Designing and Running Experiments for Product Managers.
- Hey guys, welcome back to the course.…Let's talk about Concierge MVPs.…As a refresher, concierge-style MVPs…are where you manually help your users…accomplish their goals as a means of…validating whether or not they have a…need for what you're doing in the first place.…This is different than the Wizard of Oz MVP…in that you don't actually buildout anything.…Just some way of connecting your users…to you to get their participation,…and then secondly, you are up front…in this scenario about the fact that…you don't yet have this feature.…
Those are two key distinctions between the two.…Concierge MVPs are very common ways to test the needs…of your users, even in big companies.…The advantages are that you can run them…almost in secret.…All you have to do is email a batch of users…and manage those relationships directly.…You don't even have to add any fake buttons…to your website or build any fake pages.…Another advantage is that a concierge service…is kind of like a hybrid between customer…development and MVP testing.…
Instructors Cole Mercer and Evan Kimbrell show how nail down your business hypothesis and define the minimum criteria for success. They introduce the tools and techniques you need to build email-based MVPs, shadow buttons, "coming soon" messaging, piecemeal MVPs that use existing tools, and even concierge MVPs, where you solve the customer's problem without coding anything. They also show how to evaluate the results of your testing and iterate on the design—building better products as you go.
Skill Level Beginner
1. Conceptualizing the Solution
2. The Hypothesis
3. Minimum Criteria
4. MVP Techniques
5. Techniques in Depth
6. Running Experiments
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