Competitive priorities

- The hamburger.…Such a simple food that makes so many people happy.…Meat and a bun.…From there you can pretty much add…almost any toppings you'd like.…But there are so many types of hamburgers…and so many types of restaurants that sell them.…Some companies make hamburgers that look like this.…Others make hamburgers that look like this.…Is that really even worthy of being called a hamburger?…It's more like a hamburger-like substance.…How is it possible that these…two types of hamburgers can co-exist?…Well, let's throw some names behind these burgers.…

Let's say this hamburger is made…at a specialty hamburger restaurant, like Red Robin.…Let's say that this other burger is made at McDonald's.…Again, how is it possible that…these companies can both be successful?…Well, it all comes down to…what we call the Competitive Priorities.…Believe it or not,…companies compete on only four things:…Cost, Quality, Speed and Flexibility.…That's it. Nothing else.…I dare you to come up with something else.…Whatever you think of can likely be categorized…