Join Anil Gupta for an in-depth discussion in this video Competitive advantage is never permanent, part of Competitive Strategy.
One of the biggest mistakes that successful companies…make is to become fat, dumb, and happy.…Look at the retailer Kmart.…Both Kmart and Walmart were founded in 1962.…20 years later, Kmart was actually bigger than Walmart,…Yet by 2000, Walmart would far outdistance Kmart.…Since then, the gap between the two…has actually widened rapidly.…As of 2013, Kmart operated about 1200 stores,…mainly in the United States.…
In contrast, Walmart operated 11,000 stores…across every continent on Earth.…As another example, look at Nokia in mobile phones.…As recently as 2008, Nokia was the global giant…with a nearly 40% share of the worldwide…mobile phone market.…Barely five years later, facing an onslaught from Apple…and Samsung, Nokia was struggling to survive and had…to sell itself to a richer parent, such as Microsoft.…
The dire alternative was to keep withering away and die.…As the Kmart and Nokia examples vividly illustrate,…comparative advantage is never permanent.…Every company must always be on the lookout…for four types of disruption.…
Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
Skill Level Appropriate for all
Q: This course was updated on 08/19/2015. What changed?
A: Due to member demand, we've added three movies to take you even further into competitive strategy: Competing through disruption, Managing complementors, and Understanding industry dynamics