From the course: Business Ethics for Sales Professionals
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Competition
- Salespeople by nature are competitive people and that's a good thing. In order to close sales, we need to follow our sales process, work diligently, and strive to be the best to provide solutions for the buyers that we work with. Quite simply, we are driven to win and close sales. During the course of my career, I've had to sell against some companies with some great product and service offerings, along with salespeople who were as competitive as I am. So what's the proper code of conduct when dealing with your competition and how do you make sure whatever you do remains ethically above board too? Go back to the basics of the sales process and what our objective is as sales professionals. Our job is to solve the needs of our customers and buyers with a product or service that will make them successful and more profitable. Knowing our competition is a part of that and takes shape early in the stages of planning, gathering information, and preparation. We want to research the…
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