Join Anil Gupta for an in-depth discussion in this video Competing through disruption, part of Competitive Strategy.
- Airbnb illustrates how a company can enter an industry…and succeed against dominant incumbents…by disrupting the traditional rules of the game.…Founded in 2008, Airbnb enabled people to rent…a spare bedroom or a spare couch to another person…at a price lower than what even budget hotels may charge.…In the blink of an eye, Airbnb has become a global giant.…
Today, you can use Airbnb to rent an apartment in Paris,…a villa in Florence, or even a castle in Scotland.…The latest funding round valued Airbnb…at over 25 billion,…higher than the 20 billion market value of Marriott…and close to the 27 billion market value…of Hilton Worldwide.…Airbnb has disrupted the lodging industry…by redefining the concept of a hotel…and a hotelier.…
Instead of large institutions which may directly own…or control thousands of rooms globally,…Airbnb uses the power of the internet…to enable almost anybody to become a hotelier.…The hotel chains are now scrambling…to figure out their response.…Generalizing from the Airbnb story,…there are three different strategies that newcomers…
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Skill Level Appropriate for all
Q: This course was updated on 08/19/2015. What changed?
A: Due to member demand, we've added three movies to take you even further into competitive strategy: Competing through disruption, Managing complementors, and Understanding industry dynamics