Sales are the lifeblood of almost all product companies. If your company is not selling, you’re not making revenue. Discover how clear and consistent communication with your sales and marketing teams can both inform your development efforts and help you avoid customer misunderstandings down the line.
- Sales are the life blood of almost all products companies.…If your company is not selling, you're not making revenue…and you run the risk of burning…through all of your resources.…So, your sales team is very important.…By keeping clear and consistent communication…with your sales team, you can ensure that…the product is being represented properly…to customers, before they buy.…You want your potential customers to have…an accurate understanding of your product…so that they have a positive experience getting started.…
If a new customer had inaccurate expectations…of your product, you'll get started on a bad foot…and open your company up to the risk…of bad reviews and word of mouth.…So how do you avoid that?…Well, the sales team is often focused on selling…as much as possible.…Because of this, they can be easily tempted…to stretch the truth of what your product is able to do.…They may even make promises based upon a product's roadmap…if they have access to it.…While it isn't often stated as a responsibility for…
In this course, Jay Clouse reviews the roles and responsibilities of the typical product team and explains the nuances of communicating with each group of stakeholders, including senior leaders, company partners such as sales and marketing, and customers themselves. The course includes real-life scenarios that show these communication strategies in action during phases of product management—including customer discovery, road mapping, and sprint planning.
- Product team principles
- Members of the product team
- Product manager responsibilities
- Communicating with senior leaders, sales, marketing, and customer service
- Communicating with customers