From the course: Communication for Product Managers
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Communicating with sales and marketing
From the course: Communication for Product Managers
Communicating with sales and marketing
- Sales are the life blood of almost all products companies. If your company is not selling, you're not making revenue and you run the risk of burning through all of your resources. So, your sales team is very important. By keeping clear and consistent communication with your sales team, you can ensure that the product is being represented properly to customers, before they buy. You want your potential customers to have an accurate understanding of your product so that they have a positive experience getting started. If a new customer had inaccurate expectations of your product, you'll get started on a bad foot and open your company up to the risk of bad reviews and word of mouth. So how do you avoid that? Well, the sales team is often focused on selling as much as possible. Because of this, they can be easily tempted to stretch the truth of what your product is able to do. They may even make promises based upon a product's roadmap if they have access to it. While it isn't often…
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