In larger organizations, you may find yourself communicating outside of the product team with the head of product, CTO, and even a legal counsel. Find out what they expect and how you can put them at ease so the product team can maintain a high level of autonomy.
- Depending on the size of your organization,…you may not interact directly with the CEO…as much as you do with other members of senior leadership.…In larger-product organizations,…there can be multiple product teams…and multiple product managers.…In organizations like this,…there is usually a head of product,…sometimes called the chief product officer,…that the project managers will report to.…The head of product is the biggest champion…for the overall product vision…and overseeing that the organization's product teams…are aligned in their work.…
You can be more detailed with the head of product…as to what your team is doing,…because he or she may see synergy…between different product teams.…For example, if two separate product teams…are both working on different aspects of user accounts,…there may be a smarter way for them to work together…to move forward faster.…But remember, if you're working closely…with the head of product instead of the CEO,…the head of product will likely be reporting…directly to the CEO.…
In this course, Jay Clouse reviews the roles and responsibilities of the typical product team and explains the nuances of communicating with each group of stakeholders, including senior leaders, company partners such as sales and marketing, and customers themselves. The course includes real-life scenarios that show these communication strategies in action during phases of product management—including customer discovery, road mapping, and sprint planning.
- Product team principles
- Members of the product team
- Product manager responsibilities
- Communicating with senior leaders, sales, marketing, and customer service
- Communicating with customers