Join Judy Steiner-Williams for an in-depth discussion in this video Communicating externally, part of Business Writing Strategies.
- [Voiceover] What's the best strategy…for getting information to your clients and customers?…Your stockholders, the general public,…those external audiences.…Numerous strategies exist,…so let's analyze the advantages…and disadvantages of each.…Choices include video and teleconferences,…letters, news articles, television time,…text, email, voicemail, web pages, Tweets, Facebook,…and you can probably add another half-dozen…to the list.…
Which strategy is best depends on the purpose,…the urgency, the number of people…who need to be reached, the cost,…and the accessibility.…Let's analyze how we would determine…that best strategy for these scenarios.…First, you need to give all your customers…an informal, quick update:…a reminder that the 20 percent discount…on orders of 100 boxes or more is good…until the end of the month.…A mass email message strategy,…or a note on your web page, or both,…would work for that situation;…the cost for the reminder would be minimal.…
Another situation might be…that you have a client who wants to add…
Author
Judy Steiner-Williams
Released
10/28/2015Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
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- Identify the correct outline for a direct strategy.
- Explain the best strategy for emphasizing good news.
- Give examples of different purposes for business writing.
- Summarize what you should consider when deciding whether to communicate externally.
Skill Level Intermediate
Duration
Views
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Introduction
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Welcome1m 19s
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Using the exercise files2m 15s
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1. Deciding the Strategy
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2. Analyzing the Situations
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Presenting information4m 28s
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Emphasizing good news4m 36s
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Presenting bad news4m 40s
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3. Analyzing the Audience
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Understanding audience needs3m 34s
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4. Determining the Correct Written Channel
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Communicating internally4m 6s
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Communicating externally3m 57s
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5. Strategy Specifics
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6. Choosing the Language
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Using the positive tone4m 44s
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Being politically correct6m 28s
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7. Strategy Outlines
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Direct outline4m 15s
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Persuasive outline5m 11s
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Bad news outline6m 37s
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8. Templates for Common Writing Strategies
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Routine inquiry3m 30s
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Adjustment grant2m 55s
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Claim letter2m 39s
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Adjustment refusal3m 16s
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Persuasive request2m 30s
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Combination3m 10s
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Next Steps
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Wrap-up2m 6s
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Video: Communicating externally