As a product manager, you are a champion for the customer. You should take personal pride in understanding your customer. See how you can do just that all while helping ensure your customers are met with expert customer service agents.
- As a product manager, you are a champion for the customer.…You should take personal pride…in understanding your customer as well as,…if not better than anyone else in your organization.…This understanding begins during customer discovery.…In discovery, as you remember, you're joined…by the product designer, product marketing manager,…and sometimes your tech lead,…and conducting customer interviews.…This is where you form the basis of your understanding…of customer problems, needs, and opportunities.…As you work through the customer development process,…you'll continue communicating directly with customers…to ask them more discovery questions,…show them prototypes, and more.…
Once your team has validated a product opportunity…and entered into the building phase,…is on the product manager to continue communication…to ensure that you can be an advocate for the customer…and the product backlog and during sprint planning.…While the product team is building a product,…it's tempting to assume you know the customer well enough…
In this course, Jay Clouse reviews the roles and responsibilities of the typical product team and explains the nuances of communicating with each group of stakeholders, including senior leaders, company partners such as sales and marketing, and customers themselves. The course includes real-life scenarios that show these communication strategies in action during phases of product management—including customer discovery, road mapping, and sprint planning.
- Product team principles
- Members of the product team
- Product manager responsibilities
- Communicating with senior leaders, sales, marketing, and customer service
- Communicating with customers