From the course: Communication for Product Managers
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Communicating with customers and customer service
From the course: Communication for Product Managers
Communicating with customers and customer service
- As a product manager, you are a champion for the customer. You should take personal pride in understanding your customer as well as, if not better than anyone else in your organization. This understanding begins during customer discovery. In discovery, as you remember, you're joined by the product designer, product marketing manager, and sometimes your tech lead, and conducting customer interviews. This is where you form the basis of your understanding of customer problems, needs, and opportunities. As you work through the customer development process, you'll continue communicating directly with customers to ask them more discovery questions, show them prototypes, and more. Once your team has validated a product opportunity and entered into the building phase, is on the product manager to continue communication to ensure that you can be an advocate for the customer and the product backlog and during sprint planning. While the product team is building a product, it's tempting to…
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