From the course: Creating a Culture of Change
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Communicating a cultural change
From the course: Creating a Culture of Change
Communicating a cultural change
- The greatest plan won't succeed unless it's properly communicated. When you want to change a culture, and in particular, create a culture that thrives on change, you need to communicate in a clear, consistent, and transparent way. What I mean by clarity, is that everyone who's affected by the change, needs to understand in the simplest possible language exactly what is being changed and how it will be implemented, and what their roles are. The change also needs to be communicated consistently, which means using the same kind of language when giving updates on the status of the ongoing changes. In this way, the employees can share an understanding of what's changing, which can provide them with a sense of continuity and comfort, while adapting to being in a constant state of change. The company's leaders also need to be transparent about the reasons for the change. The why. The communications need to answer the questions of why staying the way we are won't guarantee or success in the…
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