Join Judy Steiner-Williams for an in-depth discussion in this video Combination, part of Business Writing Strategies.
- Let's put together a couple messages…that have almost equally important purposes,…applying all the guidelines…for these multipurpose situations.…First good news combined…with a neutral routine inquiry.…Let's analyze the situation.…A recent email from the local Chamber of Commerce's…director of marketing and public relations…asked that someone from your company…speak at a Chamber meeting.…You decide that you will send a company representative…to speak at the meeting for some positive PR,…but you need specifics about the meeting.…
Here's an ineffective message.…That version begins with a wordy opening by telling…the reader the obvious, you received their request.…Has a harsh tone, accuses the writer of sending…incomplete information, which he did,…but the harsh tone will cause a negative…and perhaps defensive reaction.…No specific questions are asked, so the reader doesn't know…exactly what you need or want to know.…"As soon as possible" much too vague.…Let's revise this message to meet…all the strategies we've discussed,…
Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
- Deciding when to begin or delay the message
- Presenting information
- Getting support for ideas
- Understanding the audience
- Communicating internally and externally
- Choosing the appropriate language and tone
- Using business writing outlines and templates
Skill Level Appropriate for all
1. Deciding the Strategy
2. Analyzing the Situations
3. Analyzing the Audience
Understanding audience needs3m 34s
4. Determining the Correct Written Channel
5. Strategy Specifics
6. Choosing the Language
7. Strategy Outlines
8. Templates for Common Writing Strategies
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.Cancel
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.