Join Judy Steiner-Williams for an in-depth discussion in this video Combination, part of Business Writing Strategies.
- Let's put together a couple messages…that have almost equally important purposes,…applying all the guidelines…for these multipurpose situations.…First good news combined…with a neutral routine inquiry.…Let's analyze the situation.…A recent email from the local Chamber of Commerce's…director of marketing and public relations…asked that someone from your company…speak at a Chamber meeting.…You decide that you will send a company representative…to speak at the meeting for some positive PR,…but you need specifics about the meeting.…
Here's an ineffective message.…That version begins with a wordy opening by telling…the reader the obvious, you received their request.…Has a harsh tone, accuses the writer of sending…incomplete information, which he did,…but the harsh tone will cause a negative…and perhaps defensive reaction.…No specific questions are asked, so the reader doesn't know…exactly what you need or want to know.…"As soon as possible" much too vague.…Let's revise this message to meet…all the strategies we've discussed,…
- Identify the correct outline for a direct strategy.
- Explain the best strategy for emphasizing good news.
- Give examples of different purposes for business writing.
- Summarize what you should consider when deciding whether to communicate externally.
Skill Level Intermediate
1. Deciding the Strategy
2. Analyzing the Situations
3. Analyzing the Audience
Understanding audience needs3m 34s
4. Determining the Correct Written Channel
5. Strategy Specifics
6. Choosing the Language
7. Strategy Outlines
8. Templates for Common Writing Strategies
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