Join Judy Steiner-Williams for an in-depth discussion in this video Collecting primary research, part of Writing Speeches.
- The speech outline is crucial in identifying…the key points and the order presenting those.…But now you have to have something…to say about those topics.…Maybe testimonials or support from interviewing people.…Or questionnaire results.…In other words, you still need to collect primary research.…First, consider what you already know.…Maybe you have had first hand experience…and want to use your personal knowledge.…That's possible.…However, you are still just one person.…So it's best to avoid basing your entire speech…on only this one type of primary support.…
What about your friends?…Someone who works in that field?…Or random people?…Maybe someone can share an example…of trying home grooming or an expert rock climber…can give a testimonial about the safety.…You want to provide a variety of types of support,…giving nothing but statistics usually is not a good way…to retain your audience's attention.…Not only are you more likely to keep…your audience's interest with a variety of support,…you also will add credibility to what you're saying.…
- Choose a general topic.
- Compose a thesis statement.
- Write a strong ending.
- Use transitions to tie thoughts together.
- Differentiate between primary and secondary research.
- Identify and adapt to audience knowledge.
- Assess whether to incorporate visuals and follow the rules.
- Differentiate between persuasive and informational speeches.
Skill Level Intermediate
Business Writing Principleswith Judy Steiner-Williams1h 32m Beginner
1. Determining the Purpose
2. Deciding the Organizational Arrangement
3. Outlining the Organization
4. Incorporating Support
Collecting primary research4m 14s
5. Adapting to the Audience
6. Writing for Different Occasions
7. Preparing the Prompts
Next steps5m 31s
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