Coaching session, part 1: Fred and Eric

- So it sounds like there's an internal hesitation, at least what I hear you say, that you are experiencing that, and there's also an external hesitation about how much your vision is shared with your partner. What's his name? - Daniel. - Daniel, so Daniel, it sounds like you guys talk about this, but you've never really agreed that this is the future you want together. It's more, I would say, a light conversation that is, seems comfortable, but it doesn't land, it hasn't finished with a concrete plan or activities and things to do that then you would execute. Or if you don't execute, you'd have to confront the fact that you missed your own... Your own deadlines or your own, your own commitments. - There's, that sounds really accurate and there's something there because when there's some urgent client thing, like, we'll do an incredible amount of work in like 48 hours, so it's almost like if we genuinely did commit to do it, we could probably do a lot in the next week (laughs), so it's, I get it, obviously something's holding us back, cause it's not like we have anything that's preventing us, like we don't, we can do a lot of work if we put our minds to it. - Okay, so I like what you're saying, because now you are owning up to the fact that you're choosing not to do it. It's not lack of time, it's never a lack of time. - Right, right. - But when people tell me, oh, I don't have the time, I say you have the time, you don't have the priority. You're choosing not to allocate the time to it, but the time is there, you're doing something else. - Yeah. - So for example, you might accept a new client and use the time that you were going to devote for marketing or emails or defining your point of view, to serve the client, which is billable work, I understand, I understand the temptation to do that because it's gratifying and it's a quick, it's quick payback, as opposed to the other, which is uncertain, longterm, but there's always going to be something short term that seems more important than the longterm, but then the longterm never gets executed and 10 years from now you'll be in the same place. But I have good news and bad news. The good news is that you can do it. The bad news is that you won't be certain. You won't be able to resolve any of the things you say before you actually commit to do it. So if you think... Well, we'll do it once we have all the answers, or once I know for sure that it will work out, that it would be worth it and all that, then you will never do it. So the fundamental question first I have for you is do you want to invest some energy in testing whether it works out or not? So, I mean, I can't guarantee it will work out, but if you invest energy, you will have much more information about your capacity, about the impact in the market, I mean, the whole host of things, and it could be, I don't know, devote a week, I don't know, 50 hours to a project and then you can evaluate after 50 hours of work, what have we done and how fruitful it is compared to let's get more client and make, bill 50 hours. - It sounds really appealing to my logical brain. - Do you want to do it? - Yes. - Okay, would you talk to your partner about that?