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Closing remarks

Closing remarks: Nir Eyal on Creating Habit-Forming Products
Closing remarks: Nir Eyal on Creating Habit-Forming Products

The fact that we have greater access to the web through our various devices also gives companies greater access to us. As companies combine increased access with the ability to collect and process data at higher speeds, it's easier for habit-forming technologies to hook users. Companies need to know how to harness the power of hooks to improve peoples’ lives, while consumers need to understand the mechanics of behavior engineering to protect themselves from manipulation.

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Skill Level Appropriate for all
30m 35s
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Skills covered in this course
Business Business Skills

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