Join Dave Crenshaw for an in-depth discussion in this video Climbing the authority ladder, part of Thought Leadership (2012).
Let's look at some ways you can build authority in the general public.…To help you do that, I've provided you with the authority ladder worksheet.…Think of building your authority like climbing a ladder one step at a time.…This worksheet shows you rungs in that ladder.…Bear in mind that this process may take years and that you may not follow this…exact path, but it gives you a general idea of how to improve your authority,…starting with the easiest and moving one rung at a time.…
So let's start at the bottom of the authority ladder.…First is writing helpful reviews of products and services.…I recommend that you focus these reviews in the area in which you've chosen to become an authority.…Next, you can actively comment on others' blogs.…You want to participate regularly so that you become recognized on those blogs as an expert.…Next you can also create your own blog or a podcast.…In a matter of minutes, anyone can create a new blog and begin writing about…something that they're passionate about.…
The trick is in creating a schedule to write on a regular basis.…
This course is one of a series of five Dave Crenshaw courses based on his Invaluable teaching methodology for professional development.
- Discovering areas where you can contribute thought leadership
- Developing company knowledge that makes you an expert
- Building an authority ladder externally
- Gaining publicity
Skill Level Intermediate
Q: This course was updated on 01/03/2012. What changed?
A: This course was retitled, streamlined, and refined throughout, resulting in a slightly shorter runtime. We also added new graphics and a new welcome movie.