From the course: Selling into Industries: Telecommunications
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Client expectations for sales reps
From the course: Selling into Industries: Telecommunications
Client expectations for sales reps
- What sets a good telecommunications sales rep apart from a great one? Their ability to know what their customers want and their ability to deliver it consistently. This sounds a little easier than it actually is because customers are different and that means what they want and how they want to be sold differs too. As a sales professional, you need to know beyond the products and services what is important to your customers, what they value and how you can ensure you've provided. Selling into the telecommunications industry is less about the products you sell and more about the way in which you sell them. To be successful, you have to number one, know the industry. Just as we have discussed, your customers rely on you to know the changes, the opportunities, and in general have a strong grasp of what is happening in telecommunications. This goes beyond the norm in the industry. As a sales professional, you need to keep up with the news, the politics, and the FCC, the Federal…
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