Join John Ullmen for an in-depth discussion in this video Cite credible sources, part of Influencing Others.
The second method is, cite credible sources. These can be reputable institutions, such as leading research centers, prestigious universities or foundations. You can also quote individuals, experts with strong credentials, high standing, or with status or authority in your organization. The more credible the institution or person that you cite, the stronger your persuasive power. For example, in the field of influence, we're all indebted to Robert Cialdini, whose work in the field has been assessed as the most cited in all of social science.
Citing credible sources is a can't lose, win-win. You credit others, while adding significant persuasive force to your approach. Here's what to do. First determine who the leading experts, authority figures and thought leaders are on your topic, and how you can quote them or refer to their insights. Second, explore the leading research centers, institutes and university's who do work relevant to your topic, and summarize their findings. Third, and finally, choose. Of all these insights and findings, which are most likely to be persuasive to the people in your current situation.
On any topic, to paraphrase Sir Isaac Newton, you can stand on shoulders of giants, if you cite credible sources.
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- Turning objections into actions
- Adding more impact to your ideas
- Establishing urgency
- Using the influence advantage checklist
- Influencing to inspire
- And many more...