LinkedIn principal author Doug Winnie describes two considerations you should have before you circle back to the next feature planning and building cycle. This includes determining if you need additional research to address questions or issues that were identified in the refine phase, as well as examining the amount of debt, or internal-only work that needs to be done to maintain and keep your product ready for new feature development.
- At this point it might seem like you're ready…to jump right into the development of the next set…of features and user stories.…But there are a couple of things you should examine first.…For example, let's say that during the refine phase…you've found that there was a potential…audience that you didn't anticipate.…And adding them as a primary or secondary persona…could significantly help your product.…Or, maybe you found that your NPS index went down…in the last release and you want to know why.…
In both of these cases you're going to want to go…back to the research phase and do a more thorough…examination of the findings that you have uncovered.…Another possible discovery is the growth…of something called debt.…In many products, especially technology ones,…with each release you incur work that needs to be done…to keep the product modern and updated.…These features might not be user-facing…and are often based on external factors.…For instance, your product might be built with an…older version of components that are no longer available.…
- Types of products and industries
- Leading through influence
- Understanding your team
- Using an agile or waterfall development cycle
- Managing your product life cycle
- Researching your market, customers, and ideas
- Planning the product
- Building the product
- Releasing the product
- Refining the product
- Understanding when it's time to retire the product
Skill Level Beginner
1. What is Product Management?
2. What Does a Product Manager Do?
When it is time to retire2m 58s
Next steps1m 19s
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