Join Jeff Toister for an in-depth discussion in this video Choosing a delivery method, part of Using Customer Surveys to Improve Service.
- Choosing a method to deliver your survey…is an important consideration.…Should you send it via email?…Maybe use a popup on your website,…or perhaps an old fashioned paper and pen…survey would be most effective.…This video will show you how to choose the right…delivery method for your customer service survey.…To start, there are two key considerations.…The first consideration is whether the survey…is easy for your customers to discover and complete.…Think of your survey of as an extension…of your organization's customer service.…
You want the survey to be simple and easy…so you'll get high response rates,…and you won't risk annoying your customers.…The second consideration is whether the survey…makes it easy for you to capture and analyze the data.…We all have limited time and resources,…if your survey takes too much time to analyze,…or too much of a budget to implement,…it's unlikely that your survey will be worth the effort.…Keeping in mind that we want our surveys to be…easy for our customers and easy for us,…
Released
6/9/2015- Devise a survey goal.
- Select a delivery method for your survey.
- Interpret different types of survey questions.
- Compiling effective customer survey questions.
- Analyze survey data to gain insight into your business's service.
- Break down text analysis to provide insight into improving customer service.
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Video: Choosing a delivery method