Join Judy Steiner-Williams for an in-depth discussion in this video Choosing appropriate language and structure for your purpose, part of Business Writing Strategies.
- What type of strategies need to be considered…to choose appropriate language…and an appropriate structure for that language?…Appropriate, of course, means…acceptable, understandable, clear to your reader.…Some might have the idea that all readers want…and are impressed with,…well, impressive sounding language, like this,…credibly exploit clicks-and-mortar action items,…or dynamically promote orthogonal mindshare,…or conveniently incubate top-line core competencies.…
Those are impressive sounding phrases, right? Well, maybe.…But my, and probably your, next question is,…but what do they mean?…I certainly don't know, because those,…and there are dozens more where those came from,…were generated at a web site called…The Corporate BS Generator.…Those impressive sounding phrases…aren't supposed to mean anything.…Their purpose is to dazzle,…to make the reader in awe of the writer's vocabulary.…Did it work for you?…Personally, I would rather be able…to read a document one time and understand it's message.…
To accomplish that, you're strategy should be…
- Identify the correct outline for a direct strategy.
- Explain the best strategy for emphasizing good news.
- Give examples of different purposes for business writing.
- Summarize what you should consider when deciding whether to communicate externally.
Skill Level Intermediate
1. Deciding the Strategy
2. Analyzing the Situations
3. Analyzing the Audience
Understanding audience needs3m 34s
4. Determining the Correct Written Channel
5. Strategy Specifics
6. Choosing the Language
7. Strategy Outlines
8. Templates for Common Writing Strategies
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