Join Whitney Johnson for an in-depth discussion in this video Chasing customers until you catch them, part of Entrepreneurship Foundations (2014).
Once you have a product or service…that you know will sell,…it's time to start marketing.…One essential tool is a blog.…A blog is a long-term marketing asset…that will bring traffic to your website.…The more blog posts you publish,…the more indexed pages you create…for search engines to display in their results.…The stickier the content, the better.…This doesn't necessarily mean…pretty, professional or well-written.…It means unique, memorable and shareable.…Which leads to the second way…to drive traffic to your site, social media.…
What you use will depend on your preference…and where the customers are.…Artifact Uprising, for example,…they make high-quality photo books.…They focus on Instagram.…While in-bound marketing company Hubspot,…concentrates on Linkedin.…It used to be that the best way to get SEO…or Search Engine Optimized traffic to your site…was to accumulate as many backlinks as possible.…These incoming links are still helpful,…but social media coverage is increasingly important…in driving SEO power.…
Now that you're successfully…
- Cite the steps that can help you find an unmet need.
- Differentiate between a business and a hobby.
- Recognize how to decide between an online business and a brick and mortar business.
- Describe how to protect your intellectual property.
- Explain the best practices for hiring the right people.
- Recall the importance of tapping into networks of expertise.
- Cite the best practices for building a business website.
- Summarize the best metrics to use for your online business.
Skill Level Intermediate
Management Foundations (2013)with Britt Andreatta2h 9m Intermediate
1. Finding Your Big Idea
2. Starting Your Business
3. Building a Team
4. Marketing Your Business
5. Scaling Your Business
6. Funding Growth
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