Join Tom Geller for an in-depth discussion in this video Changing focus, part of Freelancing Fundamentals.
It's rare that a freelance career remains the same for long.…That's one of its great joys, because you're always opening up new and…unexpected opportunities.…But it's also a burden because you have to be ready to adapt to changes in the…market, your industry, and your own situation.…Some of these changes are minor such as learning a new piece of technology, but…others require a deeper examination of your core business.…Let's look at some of the reasons you might change your focus.…First, events in the market might make your current offerings less attractive.…
That could be because of something local like the appearance of a strong…competitor or it could be because of something bigger like a depressed economy…that makes it hard for prospective clients to afford you.…Related to that are changes in your industry.…A classic example comes from a century ago when ice was harvested from lakes and…shipped to warmer climates.…But with the advent of affordable electrical refrigeration around World War I,…
A bonus chapter covers common questions freelancers have when entering the field.
- What is freelancing?
- Defining your career goals
- Funding your startup
- Getting licenses, permits, and insurance
- Setting prices
- Finding work through agencies
- Getting referrals
- Working with time and project management tools
- Increasing your rates
Skill Level Beginner
1. Making Plans
2. Marshaling Resources
3. Satisfying Requirements
Creating contracts4m 23s
4. Handling Money
5. Getting Clients
6. Doing the Work
7. Managing Time
8. Keeping the Business Healthy
Next steps2m 5s
10. Bonus Chapter: Q&A on Freelancing
Freelancing Q&A12m 42s
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