Changing focus


show more Changing focus provides you with in-depth training on Business. Taught by Tom Geller as part of the Freelancing Fundamentals show less
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Changing focus

It's rare that a freelance career remains the same for long. That's one of its great joys, because you're always opening up new and unexpected opportunities. But it's also a burden because you have to be ready to adapt to changes in the market, your industry, and your own situation. Some of these changes are minor such as learning a new piece of technology, but others require a deeper examination of your core business. Let's look at some of the reasons you might change your focus. First, events in the market might make your current offerings less attractive.

That could be because of something local like the appearance of a strong competitor or it could be because of something bigger like a depressed economy that makes it hard for prospective clients to afford you. Related to that are changes in your industry. A classic example comes from a century ago when ice was harvested from lakes and shipped to warmer climates. But with the advent of affordable electrical refriger...

Changing focus
Video duration: 3m 57s 2h 12m Beginner Updated Mar 20, 2013

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Changing focus provides you with in-depth training on Business. Taught by Tom Geller as part of the Freelancing Fundamentals

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Business
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