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Case study: A mobile carrier's win-back campaign

Case study: A mobile carrier's win-back campaign: Winning Back a Lost Customer
Case study: A mobile carrier's win-back campaign: Winning Back a Lost Customer

Jill Griffin talks about a successful win-back campaign with the technology news and information source, CNET. Building and retaining the biggest list possible didn’t always yield the best results. Reaching out to customers who are engaged with the business would often yield the greatest successes in terms of lost customers and retention.

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Skill Level Appropriate for all
41m 23s
Duration
26,800
Views
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Skills covered in this course
Business Business Skills Communication Management

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