Join Dave Crenshaw for an in-depth discussion in this video Caring about market trends, part of Thinking Like a Leader (2013).
Market trends are forces outside of your company that influence what's…happening inside the company.…Understanding markets is a bit like understanding the weather.…You have no control over the weather itself but you can control whether or not…you're prepared for it.…By taking a look at the weather forecast for the day, you'll know if you need…to bring an umbrella.…It's the same with your career.…By taking just a few minutes on a regular basis to understand the market…weather, you'll be prepared for things that catch other people unaware.…
I'll help you create a simple program to stay up-to-date with things that are…going on in the market.…There are three resources that you can use in creating that program.…The first resource is trade magazines.…These are magazines that are created specifically for the industry that you're in.…If your company builds computer software, for example, then these would be…magazines specifically related to software development.…Trade magazines are such great resources because they are focused on your…
Discover how you can identify trends, gather and address customer feedback, and proactively deliver what your company needs for competitive advantage.
This course is one of a series of five Dave Crenshaw courses based on his Invaluable teaching methodology for professional development.
Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
- Understanding what makes your company money
- Discovering market trends
- Understanding your competition
- Knowing your customers and how to better serve them
Skill Level Intermediate
Q: This course was updated on 01/03/2012. What changed?
A: This course was retitled, streamlined, and refined throughout, resulting in a slightly shorter runtime. We also added new graphics and a new welcome movie.