Join Petrula Vrontikis for an in-depth discussion in this video Career sustainability, part of Running a Design Business: Starting Small.
I see that most designers really love what they do. …We become fast learners and are quite resilient. …Our field changes frequently, especially in terms of technology. …We keep up, because otherwise our work may become stale or our skills outdated. …Our civilian and non-designer friends think we have it made. …We get to be creative for a living. What they don't realize is the tough part …is being creative for a living. I use the term career sustainability, …because as design firm owners, we are in essence creating the ecosystems in which …we live. Those in the ecosystem need to survive in …changing environment, and re-calibrate when disturbances, internal or external, …create an imbalance. You're seeking symbiotic or mutually …beneficial relationships with your clients, employees, colleagues, the …economy, your community, and finally yourself.…
The opposite is a parasitic relationship where one thing benefits at the expense …of the other. One of the challenges that small design …offices face is becoming over dependent on one client for their work. …
- Naming and structuring your business
- Keeping records
- Cultivating business relationships
- Hiring employees and subcontractors
- Creating schedules and managing deadlines
- Understanding industry trends
- Avoiding the pitfalls of spec work
- Promoting your business through social media
Skill Level Appropriate for all
Running a Design Business: Designer-Client Agreementswith Terry Lee Stone1h 10m Appropriate for all
1. A Solid Foundation
2. Structure and Form
3. Getting Work
4. Developing Contracts
5. Keeping It Running
6. The Trends
7. Looking Ahead
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