- It takes money to run a business…and there are three critical numbers you'll have to know.…How much capital do you have on hand?…What's your burn rate?…And how much runway do you have.…Capital on hand is how much cash do you have in the bank.…Your burn rate is how much money…are you spending every month…to pay your staff to run your business.…And then runway is…if you look at how much cash you have on hand…and assume no more money comes in,…how long do you have before you run out of money.…
Obviously, the longer the runway is…the safer your business is.…You'll also know to create a perspective…on when you'll hit cash flow breakeven,…which is when is the business generating enough money,…enough profit to pay the cost of running…that business every month.…And your investors are going to want to know…at what point are you going to hit cash flow breakeven.…Because that's when you don't need…any more money invested.…Your business plan should also spell out…where you plan on getting your capital from?…Will it be from the owners,…
Author
Released
9/17/2015- Define the problem your business solves.
- Determine a product and revenue model.
- Build a go-to market strategy.
- Describe the components of a product development roadmap.
- Explain how to brand and market a product.
- List criteria for choosing suppliers.
- Identify common pitfalls of business plans.
Skill Level Intermediate
Duration
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Introduction
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Welcome1m 11s
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1. Defining Your Business
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Sizing the market1m 55s
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2. Understanding Your Market
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How you rank vs. competitors2m 48s
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3. Defining Your Product
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Protecting your market2m 41s
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Developing your product2m 23s
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Delivering your product2m 4s
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4. Selling Your Product
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Pricing your product2m 36s
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Selling your product2m 20s
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Supporting your product2m 11s
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5. Running Your Operations
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Managing production2m 3s
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Managing suppliers2m 20s
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6. Managing Your Business
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Leading the organization1m 52s
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Getting advisors2m 2s
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Compensating leadership2m 13s
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Administration1m 20s
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7. Projecting Your Financials
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Financial assumptions1m 47s
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Financial forecasts2m 20s
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Capital requirements2m 27s
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Financial risks1m 50s
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Exiting your business1m 53s
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Conclusion
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Business plan pitfalls1m 54s
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Next steps1m 18s
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Video: Capital requirements