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Call on the right customers

Call on the right customers: Measure Salesforce Effectiveness
Call on the right customers: Measure Salesforce Effectiveness

Sales is a people business. It’s all about the interaction between your rep and your customer. In this tutorial, Drew Boyd, marketing professor and consultant, describes four dynamics that make interactions between a sales rep and a customer unsuccessful. Professor Boyd also provides several strategies to help sales managers monitor the effectiveness of their sales team.

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Skill Level Intermediate
41m 37s
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Skills covered in this course
Business Business Skills Marketing

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