From the course: Networking for Sales Professionals
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Business networking with personal friends
From the course: Networking for Sales Professionals
Business networking with personal friends
- What do you do if you have personal, trusted relationships with people who could be really useful in your professional network? I have a client who's an active volunteer in her synagogue. She's an estate planner who specializes in helping families. Nearly every congregant would make a perfect client for her business, but she's never mentioned her work to any of them. Why? She says that it feels inappropriate to talk business with someone she only knows due to shared religious practices. The question is, is she missing out on some great business with people who already know and trust her because she's afraid to ruin the relationships? Now it might sound like a first class problem, but it can be challenging nonetheless. It can feel like an overstepping or like you're taking advantage of a trusted relationship for your personal gain. So how do you talk business with someone you know in a non-business context? Is it appropriate to ask for a sales lead from a fellow soccer mom, someone…
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