From the course: Selling into Industries: Telecommunications

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Building your referral network

Building your referral network

From the course: Selling into Industries: Telecommunications

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Building your referral network

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- A referral leads to the easiest type of sale you will ever have. When a prospect comes to you via referral, the hard work is done. The relationship has been started, the credibility has been established, and your prospect has been halfway sold by someone with more power to close the deal than you, your referrer. So, how do you build a referral network? Before you can begin to build your referral network, you have to ensure you are doing an amazing job. That may sound silly because of course you're doing an amazing job, right? Well, you need to understand when you are asking for referrals, you are asking someone else to put their reputation on the line for you. And when you ask someone to do that, you need to be ready to deliver. So, take a moment, get some feedback, and make any changes needed. Then, you find the influencers, those people in the industry that others follow. Maybe it's the president of an association or a leader that runs a great company or someone who has just been…

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