Join Dave Crenshaw for an in-depth discussion in this video Building a library, part of Thought Leadership (2012).
In the previous video, I discussed the authority ladder and how you can climb your way up.…Let's talk about the elements of that ladder that deal with building your own library.…When I say your library, I don't mean books that you plan to read but instead…the materials that you will have built for other people to use.…By building your library of materials that you can send or perhaps even sell to…other people, you'll establish tangible evidence of your expertise.…
There are three general ways in which you can build your own library.…They are articles, books, and videos.…Articles are short essays that you've created about a particular topic.…For simplicity, I'd include a short audio recordings and blog entries in this as well.…The best way to begin building your own library and helping other people make…decisions is by regularly writing an article.…You'll want to create a schedule and set aside some time at least twice a month…to create a new article.…
Now some of you may think, "Dave, I'm not very good at sitting down and writing,…
This course is one of a series of five Dave Crenshaw courses based on his Invaluable teaching methodology for professional development.
- Discovering areas where you can contribute thought leadership
- Developing company knowledge that makes you an expert
- Building an authority ladder externally
- Gaining publicity
Skill Level Intermediate
Q: This course was updated on 01/03/2012. What changed?
A: This course was retitled, streamlined, and refined throughout, resulting in a slightly shorter runtime. We also added new graphics and a new welcome movie.