Join Lida Citroën for an in-depth discussion in this video Building influence, part of Creating Your Personal Brand.
- So maybe you're looking for a new job, or you want a promotion, or you're looking for some additional tools and resources in the job that you have. If you don't have a clear and strong value proposition, a personal brand, then it's really difficult to positively influence those people who are making those decisions about giving you that job or those resources. The people who have those opportunities are your target audience, and you need to be positioned correctly for them. I remember a few years ago, I got done speaking at an event, and a young woman approached me and said, "Lida, I have a problem.
"I'm known in my company as the office mom." She said, "The executives have passed me up "for two promotions now because they think "I'm the office mom." And we talked about what behaviors she had been exhibiting to create that brand. And what we found out is she was the one who bought the birthday cake and circulated the card. She was the one who organized the company picnic and did things that were very mom-like at her job, and that wasn't positioning her in the eyes of the executives as someone who was promotable, who was leadership material, so she had some changes to make.
When you're clear about your value proposition, about your target audience, and the goals that you have, then you're able to build influence. Building influence with the decision makers and collaborators in your workplace means you're able to identify and respond to their needs, but you also have a strategy for how you want to be known. Now I want to take this moment to talk about credibility because no personal brand is worth anything unless you have credibility. So let's talk about the formula for building credibility for your personal brand.
There's no shortcut. The formula for building credibility is that values plus action equals credibility. You have to start by being really clear about your values. What do you believe in? What is so core to your moral fiber and your DNA that if it wasn't there, you wouldn't be you? What do you believe in that you would fight for? And then, how are you showing up? How are you behaving that's consistent with those values? It's kind of the walk the talk idea. You have to be able to tell people what you stand for, and then show action.
That's how you get credit. That's how you get credibility. A lot of you are doing really good work, and you're making really good decisions, and you're living a life of integrity, but you're not telling people why. You're not attaching that action to the value, and you're not getting credit. And in the world of personal branding and career advancement, you do need credibility to build influence. So I want you to take a moment now and think about your values. Think about what you really believe in, and get really specific. Stay away from the fluff.
Really drill down into your values, and ask yourself how you're living those values.