Building great business presentations

- When you deliver a compelling presentation, - When you deliver a compelling presentation, your final product is a message your final product is a message that leaves your audience fulfilled, that leaves your audience fulfilled, informed, and often, inspired to take action. informed, and often, inspired to take action. To be an effective speaker, To be an effective speaker, you need to consider your audience. you need to consider your audience. You need to know them on a deep level. You need to know them on a deep level. What drives them? What drives them? Is it success, recognition, profit? If you want to engage your audience, If you want to engage your audience, this is the perfect course for you to follow. In this course we will put together a business presentation In this course we will put together a business presentation from the very first point of idea generation, all the way to delivery day. all the way to delivery day. We will explore the important questions to ask We will explore the important questions to ask when you analyze your audience and plan your presentation. We will walk through the details We will walk through the details of designing your message and visuals, of designing your message and visuals, and finish with important information for you to know and finish with important information for you to know Then, one day, I got a call from him saying that he blew it. when it comes to delivering an excellent presentation. when it comes to delivering an excellent presentation. He went into a particular unit And I'm very excited for you to join me And I'm very excited for you to join me with the assumption that the audience would be resistant, and see what it takes to produce great presentations. and see what it takes to produce great presentations. but this particular group was not. They'd heard through enough of the grapevine of the upcoming changes, they were ready to discuss next steps. When our manager started with the list of issues and problems, the ready audience became anxious. He unnecessarily created a situation that turned a ready audience into a skeptical one. When you plan to deliver a message, the audience will either be ready to hear it, they will be apathetic to it, and in some cases, they might be skeptical. To be an effective speaker, you need to consider your audience's reaction and adjust your approach. Here are a few tips for each situation. If your audience is ready to hear your message, like in Katie's case, unify yourself with the content. Take ownership and show your investment in the research and knowledge of the information. Identify next steps for the information you're presenting, or ask questions at the end of the presentation that will ignite dialogue within the group. If there are next steps, you might want to take the initiative and investigate them in order to make it easier for your audience to move forward. For example, if Katie talks about the importance of having a cultural interpreter in Brazil who can act as an advisor or liaison, she might want to have a few contacts ready. If your audience is apathetic, be sure to grab their attention from the very start. All presentations need strong attention grabbers, but with an apathetic audience, it's crucial. Communicate the value of your information, the so what. Even use someone from the audience as the protagonist in your examples, showing how your information will help them. In case you have a resistant audience, show that you're well aware of their worries. Have your talking points, but direct them as answers to every possible question. Most importantly, allow for early dialogue in the presentation. It can help if you start by saying, "I know that the number one concern "from everyone in this room has been X. "That's very valid and credible." and then, right jump into Q&A. For your upcoming presentation, ask around to see how people feel about the topic. Was it discussed in the past? If it was, what was the consensus? Did anyone disagree? Is this a new topic, or can you get people's general thoughts about it? The more research you do ahead of time, the better prepared you will be on your presentation day. Use the worksheet with specific questions to think through the needs of your audience for your next presentation.