Join Tatiana Kolovou for an in-depth discussion in this video Building credibility, part of Creating and Giving Business Presentations.
Ethos is the Greek word for character.…And Greek philosopher Aristotle referred to ethical appeal…as a way for a speaker to build trust…and influence their audience.…The topic of a speaker's credibility is a broad one, but…credibility is the brand that represents you as the speaker.…It can be divided into to perceptions, actions and behaviors.…So as I refer to each credibility area,…think of how you come across to your intended audience.…Let's start with perceptions.…
If you're speaking to a group where you're an outsider,…it really helps if someone introduces you from the…inside of the organization,…someone who the audience trusts and respects.…If you cannot make that happen, try to connect with…members of your audience before your presentation.…Introduce yourself.…Try to find out what interest they have in your topic.…This gives you a chance to get to know your audience…and customize your presentation even more.…Your goal is to manage the perception of an outsider…by having relevant information.…
Now, in Katie's case her past presentation to the group,…
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- Explore how to evaluate your audience's knowledge level.
- Define audience value.
- Recall how a 'forest vs. tree' analogy compares to the audience interview and presentation design.
- Recognize what logical appeal means in a presentation setting.
- Define emotional appeal in a presentation setting.