- Now let's discuss some of the specifics…about how to build employee loyalty.…Remember, employee loyalty is that idea…that we're going to decrease employee turnover,…and we're going to increase performance…from the people we have working for us.…Employee loyalty is not just about money,…yet strangely enough for most business owners…that's the first place they go.…They say, "Well I want my employees to be more motivated,…"so I'm going to increase their pay."…The reality is there's a lot more to it than that,…and increasing pay actually has little…effect on employee loyalty.…
Let's discuss some of the things that do have a big effect.…Number one is you recognizing…that employee loyalty is a two-way street.…You want them to be loyal to you,…you should also in return be loyal to them.…Now, I'm not talking about putting up with mistakes,…as a manager and as a leader you need to correct mistakes.…You need to expect great performance,…but what I mean is that you look to hire within,…that you look to take care of people's families,…
Author
Dave Crenshaw
Updated
3/31/2015Released
4/15/2014Skill Level Intermediate
Duration
Views
-
Introduction
-
Welcome48s
-
-
1. Finding Your Most Valuable Customers
-
2. Setting Fees and Prices
-
3. Solving Problems
-
4. Working with Family and Friends
-
Managing family and friends2m 59s
-
5. Creating a Business Plan
-
6. Starting a Hobby Business
-
7. Discovering Your Most Valuable Service or Product
-
8. Bootstrapping Your Business
-
9. Creating Culture
-
Building company values2m 34s
-
10. Getting Organized
-
Managing your time4m 45s
-
-
11. Marketing with Social Media
-
Deciding on your channels3m 11s
-
-
12. Business Entities and Compensation
-
13. Small Business Accounting
-
14. Finding Your Marketing Message
-
Refining your message4m 56s
-
-
15. Documenting Business Systems
-
16. Balancing Work and Life
-
17. Increasing Sales in Your Business
-
Developing your sales system3m 15s
-
18. Testing Whether You Have an Idea or a Business
-
19. Hiring Service Providers
-
Selecting and hiring vendors2m 51s
-
20. Hiring Employees
-
Crafting a job and pay range3m 58s
-
Interviewing candidates7m 25s
-
-
21. Motivating Employees
-
Developing people and paths4m 24s
-
22. Seeking Capital
-
Crafting your pitch5m 40s
-
-
23. Working With Difficult Customers
-
Working through complaints6m 11s
-
-
24. Letting Employees Go
-
Making a smooth transition5m 58s
-
25. Generating New Sales Leads
-
26. Maintaining Focus as a Business Owner
-
Avoiding opportunity traps5m 26s
-
27. Thinking Like An Entrepreneur
-
Getting rich your own way4m 16s
-
28. Dealing with Competition in Business
-
29. Avoiding Blind Spots
-
30. Creating a Customer Experience
-
31. Networking for Small Business
-
32. Building Accountability into your Small Business Culture
-
33. Dealing with Business Failures
-
34. Improving Sales Systems
-
35. Giving Back
-
36. Setting Goals for Small Business
-
Measuring your success3m 31s
-
37. Channeling Your Motivation
-
Why you deserve success3m 8s
-
-
38. Building a Small Business Exit Strategy
-
Exit strategy options5m 7s
-
39. Building Customer Loyalty
-
The role of customer loyalty3m 47s
-
-
40. Building Employee Loyalty
-
41. Structuring a Small Business
-
42. Branding Your Small Business
-
Crafting your company story3m 39s
-
-
43. Dispelling Big-Business Illusions
-
44. Understanding if Entrepreneurship Is Right for You
-
45. Managing Remote Employees
-
Leading from a distance3m 11s
-
46. Crowdfunding Your Business
-
Understanding crowdfunding3m 29s
-
-
47. Cultivating Entrepreneurial Curiosity
-
48. Growing into a Mature Business
-
Putting it all together5m 50s
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.
Share this video
Embed this video
Video: Building an Employee Loyalty Strategy