Credibility is the brand that represents you as the speaker. It can be divided into two perceptions: actions and behaviors. Tatiana Kolovou explains why it's important that you know how you come across to your intended audience.
- The topic of a speaker's credibility is a broad one, … but credibility is the brand that represents … you as the speaker. … It can be divided into perceptions, actions, and behaviors. … So as I refer to each credibility area, … think of how you come across to your intended audience. … Let's start with perceptions. … If you're speaking to a group where you are an outsider, … it really helps if someone introduces you … from the inside of the organization, … someone who the audience trusts and respects. … If you cannot make that happen, try to connect … with members of your audience before your presentation. … Introduce yourself, try to find out … what interest they have in your topic. … This gives you a chance to get to know your audience … and customize your presentation even more. … Your goal is to manage the perception … of an outsider by having relevant information. … Now in Katie's case, her past presentation to the group, … her reputation in the company, the professional … and personal relationships she has nurtured …
- Explore how to evaluate your audience's knowledge level.
- Define audience value.
- Recall how a 'forest vs. tree' analogy compares to the audience interview and presentation design.
- Recognize what logical appeal means in a presentation setting.
- Define emotional appeal in a presentation setting.