From the course: Creating and Giving Business Presentations
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Build credibility
From the course: Creating and Giving Business Presentations
Build credibility
- The topic of a speaker's credibility is a broad one, but credibility is the brand that represents you as the speaker. It can be divided into perceptions, actions, and behaviors. So as I refer to each credibility area, think of how you come across to your intended audience. Let's start with perceptions. If you're speaking to a group where you are an outsider, it really helps if someone introduces you from the inside of the organization, someone who the audience trusts and respects. If you cannot make that happen, try to connect with members of your audience before your presentation. Introduce yourself, try to find out what interest they have in your topic. This gives you a chance to get to know your audience and customize your presentation even more. Your goal is to manage the perception of an outsider by having relevant information. Now in Katie's case, her past presentation to the group, her reputation in the company, the…
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