From the course: Human Resources: Creating an Employee Handbook
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Bring the handbook to life
From the course: Human Resources: Creating an Employee Handbook
Bring the handbook to life
- I will never forget, working years ago with a company in the advertising business that asked me to help them with updating their employee handbook. When the president handed it to me across the desk, I had a laugh. It ugly black and white and had been copied so many times that the lines and text were wavy. I asked him if he could show me some of the firm's marketing material. Of course, it was glossy, full of color and beautiful. I put the handbook and the ad pieces side by side and said nothing. After a moment's reflection, the owner said, "And I've got design people right outside my door." That day, my client woke up to the fact that while we treat our customers and clients in color, we treat our employees in black and white. I believe it's time to put that story to rest. The reality is, most employee handbooks are boring to read, and they look boring too. Given today's ability to add graphics at almost no cost, there is no excuse for having boring handbooks anymore. As mentioned…
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