If a guest walked into your company, and knew nothing about it, what story would it tell? As Don Phin teaches in this video, the workplace environment is always communicating. It is never not communicating, and the story it communicates affects an employee’s engagement level. Don shares how you can use branding strategies to not only influence how customers, partners and other outsiders view you, but how employees view you as well. This is an untapped opportunity every company.
- If I walked into your company today…and knew nothing about it, what would I learn…just by standing in the lobby?…In many places the answer would be not much.…I remember walking into a divisional office…of a Fortune 500 company.…I asked the executive I was dealing with…if they had just moved in.…She said no they had been there for five years.…That is how boring and nondescript…a work environment can be.…My guess is their employee engagement levels matched.…
You see, every square foot of the workspace tells a story.…And the story it tells affects…an employee's engagement level.…The key is to put just as much effort…into developing your internal brand…as you do your external brand.…Internal branding is an untapped opportunity…at most companies.…If you're changing to a more relationship-driven culture,…then you can brand that.…If you're changing to a more future-oriented culture,…you can brand that.…
If you're a community based bank,…you can brand that as well.…The fact is you can brand whatever…and whoever you want to be.…
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- Exercising discretionary effort
- Attracting engaged employees
- Assessing the fit of employees
- Making onboarding more engaging
- Learning from new employees
- Provide opportunities for career growth
- Clarifying objectives
- Measuring engagement using surveys
- Being present for employees
- Driving engagement with fun