Learn how brainstorming works and how to facilitate no filtering or judging being allowed in the first phase. Let ideas bounce off of each other, and remember that even stupid ideas can lead to good ideas. Write everything on the list. Judge the ideas later when you can't remember whose were whose, and when you don't need to worry about damping down anyone's creativity.
- The best known process for generating ideas…is a group brainstorm.…And yes, we are allowed to use that word.…You don't have to call it "idea harvesting"…or "a thought shower" or "blue sky thinking."…If you Google it, you'll see that…the main epilepsy organizations…have never had a problem with the word "brainstorming."…It was banned for a while, certainly in the UK,…without anyone actually asking them.…So we can use it again now, which is great.…So anyway, what I want to say about brainstorms…is that most people do their brainstorms wrong…in one simple way,…but it's really important.…
And that is that they judge each idea as it comes up,…instead of just getting lots of ideas in Phase 1,…and then completely separately in Phase 2,…"Judging the ideas."…It's human nature to judge each idea,…but you must resist the temptation.…Just write each one on the list as if it's fine,…even if it's utterly stupid.…Get every idea on the list.…And there are four reasons for doing it like this.…First, is that you can bounce…from a stupid idea to a great one.…
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- Identifying the real problem
- Generating possible solutions
- Boosting your creativity
- Using your intuition and logic
- Selecting the best solution
- Considering implementation