Join Whitney Johnson for an in-depth discussion in this video Bootstrapping your business, part of Entrepreneurship Fundamentals.
-As you build your business, you will likely …be short on money, time, or expertise. …If so, terrific. …This means you'll need to bootstrap your business …and the need to do so may actually …hold the key to your success. …First, what if you're short on money? …Real estate entrepreneur Nick Jekogian shares, …"When I started my business, money was the biggest …"constraint. I found ways to turn that into …"an advantage and ten phenomenal years ensued. …"When easy money came into the picture in 2007, …"because I stopped focusing on innovation, …"substantial problems with our business model …"occurred, and we experienced significant …"losses during the downturn." …When it's do or don't eat, we are highly incentivized …to get the business model right. …It pays off. …In 2007, Entrepreneur magazine compiled a list …of the 500 fastest growing companies in America. …Only 28 percent had access to bank loans …or lines of credit. …Only 18 percent were funded by private investors …and only 3.5 percent received funding from VCs. …
- Finding your idea/problem to solve
- Finding your first customer
- Writing a business plan
- Deciding on a legal structure
- Building a team of employees and advisors
- Marketing your business
- Building a website
- Minding cash
- Managing stress
- Funding growth
- Balancing entrepreneurship and life
Skill Level Appropriate for all
Financial Literacy: Reading Financial Reportswith Rudolph Rosenberg1h 25m Appropriate for all
Introduction to Content Marketingwith C.C. Chapman57m 32s Appropriate for all
1. Finding Your Big Idea
2. Starting Your Business
3. Building a Team
4. Marketing Your Business
5. Scaling Your Business
6. Funding Growth
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