Benefits of a member-based business

- Of course, the membership economy isn't for everyone.…There are definitely some organizations that do not benefit,…such as healthcare companies with patents,…or fishing fleets that sell their catch at the docks…for fixed prices,…or actually monopolies of any kind.…If you run one of these types of organizations,…you can stop watching right now,…unless of course, you just enjoy learning about…different business models.…But for the rest of you,…the ones who actually need to attract…and retain customers who have choices in the marketplace,…you have a lot to gain,…and so do your customers.…

You've probably already thought about some of the ways…that your organization can benefit.…Predictable cash flow is definitely…a high priority for many organizations,…'cause cash flow makes it easier to invest in the future,…and it also increases your valuation…in the eyes of investors,…but there are other reasons.…You get a better relationship with members,…you have access to them all the time for ideas and input,…and you can also get their feedback,…