Studies show that a positive culture of learning drives business metrics. Learn how a deeper dive into these benefits allows understanding of these results.
- So why would you want to create a positive culture of learning? The benefits are many and impressive. Study after study has shown that a positive culture of learning drives all kinds of business metrics that matter. Let's look at some of them. These studies are all cited on the reference's page of the exercise files. One, increased employee performance and productivity in achieving business outcomes. According to a study be Bersin and Associates, there's a direct and positive correlation between learning culture and performance.
Learning culture accounts for 46% of overall improved business outcomes. This includes higher levels of innovation, faster time to market and greater market share. The Association for Talent Development or ATD conducted research that discovered that top performing organizations are five times more likely to have a learning culture than lower performing ones. Are five times engagement. According to a study by Gallup, approximately 17.2% of US employees and 24% of global employees are actively disengaged.
And their disengagement costs their organizations approximately 34% of their annual salary. In my course titled Organizational Learning and Development, I show you how to get executives to take notice by calculating the actual cost of disengagement and attrition in your organization. McClean and Company did a study and found that one of the primary drivers of engagement is opportunities to learn. In addition, they discovered that for every 10% improvement in learning effectiveness, employee engagement increased by nearly 4%.
Three, enhanced ability to compete for and retain top talent. Competition for top talent is strong so the ability to grow and develop your current employees is a distinct competitive advantage. ATD found that high-performing organizations are three times more likely to use their learning culture in recruiting new talent. Data from Glass Door indicates that the ability to learn and progress is one of the biggest differentiators for millennials when they're choosing a place to work. And 42% of millennials say they'll likely leave their organization because they're not learning fast enough.
Four, enhanced ability to effectively adapt to change. According to Deloitte's recent Human Capital Trends report, 90% of all CEOs believe their company is facing disruptive change and 70% say their organization does not currently have the skills to adapt. Yikes! That same study found that executives see learning as the primary driver of employee development and 84% view learning as important or very important. Five, better customer satisfaction as well as responsiveness to customer needs.
Bersin and Associates found that organizations with high impact learning cultures had a distinct customer advantage because they have 30% higher ratings in both customer satisfaction and customer responsiveness placing them in the 90th percentile compared to the 60th. Given all this, it's surprising that only about 30% of organizations have a culture of learning. But developing one is quickly becoming a top priority for leaders across all sectors and around the world. As you consider how to develop your own culture of learning, focus on developing these top five characteristics which studies show are essential.
Learning strategies are closely aligned with the organization's strategic goals and outcomes. The organization's values specifically refer to the importance of learning and development. The learning function is staffed by qualified learning professionals who know how to create real behavior change. Learning is an integral component of the organization's talent management ecosystem. Learning is delivered where and when it's needed, creating a cohesive landscape of accessible opportunities.
And of course none of these can really happen if people are afraid to take risks or make mistakes. When we look at all the potential benefits you can reap, it's clear that every dollar invested in creating a positive culture of learning will pay for itself many times over.
- Establishing a growth mindset
- Integrating learning into your organization
- Empowering through knowledge sharing
- Overcoming obstacles
- Addressing opportunities
- Measuring success