From the course: Business Development Foundations: Researching Market and Customer Needs
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Believe in what you sell
From the course: Business Development Foundations: Researching Market and Customer Needs
Believe in what you sell
- A few years ago, RAI made headlines by closing their stores on Black Friday. While other retailers were opening at midnight with huge sales, RAI gave their employees a fully paid day off and encouraged them to go explore the outdoors with their families. It was generous and it was a super smart business decision. Why, because when all of their employees are exploring the outdoors, they're using RAI equipment to do it. They get a first hand look at what it's like to be an RAI customer. In my book, Selling With Noble Purpose, we documented that sellers who truly want to improve the life of their customers actually outsell sales people who are focused on their own metrics and quotas. We call these top sellers, the true believers, because they're passionate about the value they provide to customers. And it's hard to be a true believer if you've never actually experienced what you're selling. So, if you sell hiking equipment, it's pretty obvious, you need to go on a hike using your own…
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