Join Jane Barratt for an in-depth discussion in this video Basic advertising presence, part of Advertising Fundamentals.
- I spent 20 years in the advertising and digital marketing…world before starting my own business.…Over the years, I've spent many millions of dollars…of my clients money bringing great advertising to life…and many billions has been spent in putting those ads…on air, in print, and into the digital world.…Now that it's my business's money, I've been able…to apply learnings from those billions of dollars spent…to put together a plan for growing my business.…In this video, I'm going to share my perspective…for how to establish a basic advertising presence…for your business, as well as give you…some tips on how to get started.…
The first rule is to fish where the fish are,…or, more specifically, get as close to your customer,…at the time when they'll need you, as possible.…For me, I'm targeting people who would like…to start investing, but don't know how,…or, as I describe them, they're on the edge of the pool,…they want to jump in, but the water looks a little cold.…So, where's the edge of the pool for me?…It's people who are actively looking for investment advice…
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- Defining your audience
- Crafting your message
- Placing your ad
- Establishing a digital, competitive, and editorial presence
- Working with advertising partners
- Working with an ad agency